Irene C L NG PhD 2000 Senior Lecturer in Marketing, Head of Postgraduate Studies School of Business & Economics, University of Exeter Streatham Court Rennes Drive, Exeter EX4, 4PU, U.K. Tel: +44 (0) 1392 263250 Fax: +44 (0) 1392 263242 Email: irene.ng@exeter.ac.uk